Every year is a chance to launch a new set of marketing techniques. Trends or tactics that offer “can’t miss” opportunities that instantly draw attention. If we begin to search at every new trend, we will be sure to get overwhelmed and exhausted. But, there are some trends that could be reckless if we didn’t identify them.
As we enter the final part of 2022, many companies are still working on the creation of a proper or legitimate strategic plan for marketing through content. If you’re one of them need some help, here are some suggestions. Native advertising is the main route to success and smartphones continue to be the mainstay.
However, “Smart Insights” suggests that content marketing is a singular and essential method of creating incremental sales read. In a field that is all about experiments, certain developments emerge.
Here are nine marketing trends for content that you should follow.
1 – Brands will look for Original Content to invest in
It’s now a well-known information that tech giant Apple plans the investment of $1 billion into original content. There is speculation that Apple has taken this move to challenge Netflix. It’s possible to believe that there’s more on Apple’s chart of strategic priorities than streaming video. As the competition in the tech sector is increasing, companies require the right content in order to remain relevant. Innovative and relevant programming can assist companies in gaining a wider customer base and keep current customers content.
Google is also purchasing original content from brands and agencies to fill content gaps. On the other hand, Facebook is investing in massive amounts of capital for the original video. In the race for top position the eCommerce giant Amazon could be the largest investment of all. Although the results are yet to be determined but one thing is certain the field of content marketing is taking the spotlight.
2. Transparency will be King
Customers are becoming increasingly numb. We are expecting businesses to be honest, open, transparent, and committed towards giving back. When all is finished, many customers are complaining about branding claims about the environment, brand advertising or charitable donations, as well as companies’ support for various causes. While efforts have proven effective for some companies, this type of marketing has led to the impression of desperate or false.
Brands must be focused on transparency and disclosure in order to reduce the gap between the public and the brand in the best way possible. The next step is the power of influence Marketing.
Working with influencers is not easy. It is important to know that the Federal Trade Commission (FTC) continues to take steps to protect consumers from businesses who aren’t sufficiently transparent. Consider the case of Machinima. In 2015 the FTC issued a warning to Machinima, the most popular YouTube gaming platform, and warned them to not disclose sponsored endorsements made to YouTube influencers.
A Google search has revealed that the absence of transparency as well as openness has caused problems for a variety of brands. To maintain and build the trust of your audience the next stage of creating branded content and influencing marketing must ensure that each article is fully transparently produced.
3. Costs associated with Content Marketing are expected to exhibit an upward trend
Around the globe, businesses are spending huge sums on content marketing. What appears to be a bit of good news for content marketing is also a problem for businesses that have a small personnel. This could mean that businesses are looking for freelance writers and other professionals who are able to create paid content.
4 – Content Marketing to Overlap
Sometimes, it’s hard to figure out who is responsible for the content of an organization. Roles and duties change within the marketing department and different business sectors. PR, like communications can have separate social media managers, content creators and other writers who aren’t part of the official team for content. It is possible that nobody is actually in charge. The chaos could result in an extremely disintegrated strategy for content.
5 5 Internet of Thing (IoT) will cause Content to be off-screen
Customers are no longer restricted to the screen to the extent that they experience the content. While different formats for content are available however, the IoT has organized it in a way that content can be woven into the context of a brand in new ways. Take a look at the ways our interactions with tech, for instance Apple’s Siri. If you talk, Siri responds with call-and-response content at any time and whenever they’re in need of it. The voice-based service of Amazon, “Alexa,” is growing into a digital channel to content too.
Many organizations, including glass protective film manufacturers have already embraced Alexa to communicate with their fans beyond the laptop, tablet or smartphone display. For example, the American Heart Association utilizes Alexa to provide details on performing CPR and provides step-by-step instructions about how to handle an emergency. The information is then refined with details about the warning indicators of a heart attack.
With IoT most content is now digital. Sensors such as beacon-led proximity marketing pairing with devices, and other features increase the opportunity for marketers to create endless interactions with content. This content that is highly targeted can assist you in targeting your customers at the right time and at the right location.
6 – Live Video Recording
It’s probably not the yet time to start writing the funeral obituary for recorded video. However, live videos have been able to surpass pre-recorded videos. According to Buffer, the majority of the respondents to a survey in 2016 are in need of more video content with 42 percent citing live video as their top choice.
Live video was a huge hit in 2017 and will continue to become more popular in 2020.
According to Facebook users, they spend three times longer watching live videos than those recorded in advance. In addition, they make comments ten times more often on live video.
A Livestream study has confirmed this, with more than 80 percent of users displaying a preference for live videos over reading the blog. Marketing experts today are presented with an interesting, unusual reason way to join Live Video’s bandwagon prior to competitors are able to.
7 – Blurred Lines
The way we consume content has changed over the last decade and has grown out of its first privately owned media “container.” As social media grows, we communicate and interact with viewers as the lines between owned, earned, and paid begin to blur. They’re indistinguishable from each other.
When you consider the entire buyer’s journey, the information shifts to adopt the shape of three strategies. This illustrates how important it is to have each working in tandem to support an organization’s growth plan. It is essential to modify your internal and external teams to manage the deployment of content, development and marketing.
8 – Interactive Visual Content
We are aware how live videos are highly responsive and exciting. But, another type of video content allows you to create a completely unique experience for your viewers.
Virtual Reality (VR):
VR opens up new possibilities for content marketing along with customer involvement. For instance, Shopify has taken content marketing by storm and created an VR application that lets customers online to customise their clothes from the comfort of their homes.
International Data Corporation says, “Based on forecasts and sales models, revenue from augmented realities will increase from around five billion dollars last year to over $160 billion in 2020. Revenue estimates from Digi-Capital are also optimistic, with an estimate of rise of $108 billion by 2021.”
Although the potential of virtual reality are attractive, the reality will be a good idea for anyone who wants to try it. Forbes had predicted, before COVID-19 that as high as 30 percent of the brands that are marketed to consumers will continue to use virtual reality in their marketing. It isn’t just for consumers video marketing or advertising.
9 – Distribution
Although most marketers are aware of the value of content for their business however, the question remains the ways in the distribution of content. There are many various pamphlets, websites, and email campaigns that are available and the only way to get your message noticed by the other is through optimal distribution of content.
If you are looking to make use of the 2.789 billion clients on social media must adopt the need for a comprehensive distribution strategy. Brands that are smart will take a keen interest in acquiring content, but also in disseminating it in a deliberate manner through multi-channel methods when the second half of 2020 comes into play.